1985 marks the launch of the Lady pens, shorter, more colorful, and with optimal comfort. This pen meets an exclusively female demand. Over the years, it will be declined in colorful and inventive designs such as the Lady Shantung which gives it a combed and silky aspect. The Lady has two particularities: it has no clip and its cap can be screwed on the back of the pen. There aspects made the writing instrument resemble lipstick.